Creative Copywriting & Content Strategy
My name is Emily, and I'm a true creative.
I write copy for brands that care about their messaging.
Creativity and strategy belong together. I develop them in conversation with each other, finding the strategy that gives a message purpose and the creative idea that makes people care. The result is copy that sounds like the brand, speaks to the audience, and gives them a reason to connect.
Because communication matters.
Featured Work
What I Do
Content Strategy
Brand Voice Development
Blog & Long-Form Content
Ad Copywriting
SEO Copywriting
Email & Newsletter Copy
Website Copy
UX Writing
Social Media Copy
Script Copywriting
Copy Editing
How I Work
I understand the six word story. When you need one, I can create one.
When a project calls for original creative work, I draw on my foundations in copywriting, marketing, advertising, and story telling to find the idea that belongs specifically to the brand.
When projects demand speed and volume, I use AI strategically to keep pace. I utilize it for research, organization, exploration, and drafting, but then heavily edit. Generic AI language can flatten a brand's voice and weaken its message. The finished copy still has to meet my standards for specificity, personality, strategy, and human connection.
Published By:
Carle Health
Kaiser Permanente Center for Health Research
Charles H. Hamilton, Co.
Fertility Wellness Institute of Ohio
Epilepsy Foundation of Ohio
Health Alliance
A Step Above Flooring
Oxford Family Vision Care
American National Opera Company
Knollwood Garden Center
The Human Resource USA
Hope Village